On July 14, 2021, representatives from People’s Daily visited FastFish headquarters for an on-site inspection.
After learning about FastFish’s core values and product development capabilities, the People’s Daily representatives highly recognized FastFish’s continued investment in product development, quality control, and customer focus.
Based on this positive impression, the two sides held in-depth discussions on potential cooperation. The People’s Daily team introduced the “People’s Quality Products” initiative and acknowledged FastFish’s strategic presence in lower-tier markets, as well as its tangible social contributions to township development and local re-employment.
Ultimately, the two sides reached a friendly cooperation consensus on the “National Brand FastFish × People’s Quality Products Co-Creation Project.” FastFish will move forward with a series of customized products under this initiative.
By joining People’s Daily’s “China Quality Products” platform, FastFish is expected to gain greater recognition among consumers in China and even around the world. This collaboration will strongly enhance FastFish’s brand awareness and bring its brand-building and promotional efforts to a new level.