On April 1, 2025, FastFish’s first store in Hong Kong, located in Hau Tak Shopping Centre, Tseung Kwan O, officially opened. Chairman Rao Zhongming and Director Ge Yiwen attended the opening in person, joining the team for the ribbon-cutting ceremony and expressing their strong expectations for the store’s future development.
The opening attracted a lively crowd, with many Hong Kong residents visiting the store and making purchases. Customers spoke highly of FastFish’s fashionable style and accessible pricing.
As FastFish’s first step into the Hong Kong market, the Tseung Kwan O store was carefully prepared over three months. From site selection and interior decoration to team building and product allocation, every stage reflected the dedicated efforts of many FastFish team members, turning the store from blueprint into reality.
This first Hong Kong store is not only an important milestone in FastFish’s move toward Southeast Asia, but also marks a new stage in the development of FastFish’s internationalization strategy. We believe that, with quality products and services, FastFish will continue to win the love of more consumers and write a new chapter for the brand in the wave of globalization.