In July 2022, FastFish launched its Micro-Charity Program nationwide, with the aim of encouraging all “Little Fish” team members to actively take part in charitable activities within their means, whether in stores, local communities, or around their hometowns. Covering everyday acts of kindness, community care initiatives, emergency disaster relief, and more, the program is not limited by time or location, allowing goodwill to grow through small but meaningful actions.

As of 2025, FastFish’s “Little Fish” team members had carried out 38,929 charitable actions around their stores, successfully organized 219 community-based public welfare activities, and benefited more than 118,000 people in total. These seemingly small yet steadfast acts of kindness have not only allowed “Little Fish” team members to grow and find joy through giving, but have also embedded FastFish’s warmth into local communities, continuously passing on a positive and benevolent force to society.